PROFITABLE GROWTH IN HOTELS
THE ROAD TO 2030
26-27 MAI 2026 • HOTEL JW MARRIOTT
26-27 MAI 2026 • HOTEL JW MARRIOTT

Program

Descopera programul editiei din 2026 si subiectele care vor fi dezbatute la Hotel JW Marriott din Bucuresti, pe 26 si 27 mai.

Ziua 1: 26 MAI 2026

INVEST TODAY TO SECURE YOUR BUSINESS FOR 2030

In prima zi a conferintei, vom explora cum investitiile strategice de astazi pot securiza si sustine dezvoltarea afacerilor hoteliere pana in 2030, oferind directii clare pentru un viitor stabil si competitiv in industrie.

08:00 - 08:45 - INREGISTRAREA PARTICIPANTILOR

TREND STAGE

09:00
10:30
90 MINUTE
Rewriting the Investment Map: Hospitality in 2030 and the Strategies Needed Today
Piata investitiilor in ospitalitate se schimba rapid, influentata de tehnologie, tendinte globale si asteptarile in continua evolutie ale calatorilor. Aceasta sesiune priveste spre evolutia pietei pana in 2030, punand accent pe date cheie si explorand directia in care se indreapta viitorul si cum poate fi valorificat.
09:00 - 09:30
30 MINUTE
Investing in Hotels Today: What Still Works — and What Comes Next

Alexandros Vassilikos

PRESIDENT, HOTREC

In conversatie cu

Simona Constantinescu

PRESIDENT, FIHR & VICE PRESIDENT, CPC

09:30 - 10:00
30 MINUTE
Keynote Presentation: Hotel Performance Trends from Regional to Local Markets
Vorbitor

Ryan Bains

ACCOUNT DIRECTOR, STR

10:00 - 10:30
30 MINUTE
What’s Next For Hotel Investments: What’s Changing And Why It Matters Now

Frank Reul

HEAD OF DEVELOPMENT, ACCOR ECO, MIDSCALE & PREMIUM BRANDS

In conversatie cu

Takuya Aoyama

Moderator:

Dragos Anastasiu

PRESIDENT, EUROLINES ROMANIA

10:30 - 11:00 - PAUZA DE CAFEA

MONEY STAGE

11:00
11:50
50 MINUTE
Capital in Motion Across CEE: Where Is Hospitality Investment Heading. How Can Romania Compete?
Discutam despre principalele tendinte de investitii, aflam unde isi indreapta investitorii atentia in prezent, ce piete castiga teren si ce trebuie sa faca sectorul ospitalitatii din Romania pentru a atrage mai mult capital.
Vorbitori

Silvija Lovreta

VICE PRESIDENT DEVELOPMENT CENTRAL AND SOUTH EASTERN EUROPE, MARRIOTT INTERNATIONAL

Giovanni Valentini

CEO, APEX ALLIANCE HOTEL MANAGEMENT

Marilena Vuiu

ASSOCIATE DIRECTOR - SENIOR BANKER, REAL ESTATE DEPARTMENT, EBRD

Mircea Draghici

CO-FOUNDER & PARTNER, BRIMEROCK HOSPITALITY INVESTMENTS

Alla Shamova

DIRECTOR OF BUSINESS DEVELOPMENT, ISWM GROUP

Moderator:

Iulia Szabo

SENIOR CONSULTANT, CAPITAL MARKETS CZ | HOTEL SERVICES ROMANIA, CBRE ROMANIA

OWNERS & BRANDS STAGE

12:00
12:50
50 MINUTE
The Owner vs The Operator: The Honest Conversation
Participa la o discutie dinamica intre proprietari si operatori de hoteluri, care merge dincolo de obiectivele comune si aduce in prim-plan tensiunile reale ce influenteaza performanta si deciziile de investitii.
Speakers

Riad Abi Haidar

CEO/PARTNER HOTEL DIVISION, ONE UNITED PROPERTIES

Malgorzata Morek

SENIOR DIRECTOR DEVELOPMENT CENTRAL & EASTERN EUROPE, HILTON

David Jenkins

VICE PRESIDENT BUSINESS DEVELOPMENT, RADISSON HOTEL GROUP

Adam Konieczny

Director of Hospitality Asset Management and Investments, ISWM Group

Tassos Kotzanastassis

PARTNER, PETRA HOSPITALITY MANAGEMENT

Brigita Aleksandraviciute

BUSINESS DEVELOPMENT DIRECTOR, APEX ALLIANCE HOTEL MANAGEMENT

Moderator:

Christophe Chamboncel

EXECUTIVE DIRECTOR, NIRO INVESTMENT GROUP

13:00 - 14:00 - PAUZA DE PRANZ

LEASE STAGE

14:00
14:50
50 MINUTE
The 3 Rs which will make you to rethink hotel leases: Risk, Rent & Reality
In acest panel aflam cum trebuie sa evolueze structurile de leasing hotelier pe masura ce piata din Romania se maturizeaza, cu accent pe impartirea realista a riscurilor si responsabilitatilor intre proprietari si operatori, intr-un context in care performanta devine tot mai predictibila.
Speakers

Max Gross 

CDO CENTRAL & EASTERN EUROPE, RADISSON HOTEL GROUP

Virginia Zaharia

LAWYER, ZAHARIA LAW OFFICE

Gergely Bálint

HEAD OF CEE HOTEL VALUATION, CBRE

Moderator:

Catalina Toma (Rosu)

CO-FOUNDER, WIN ADVISORS, DEVELOPMENT AND INVESTMENT SPECIALIST

GROWING TREND STAGE

15:00
15:30
30 MINUTE
Hospitality Without Hotels: Setting the Right Foundations
Nu rata un panel orientat spre viitor care exploreaza evolutia rapida a ospitalitatii dincolo de modelele hoteliere traditionale, prin dezvoltarea segmentelor precum "Branded Residences" si "Extended Stay".

Begüm Kaya Kutlu

SENIOR DIRECTOR, ACCOR ONE LIVING, HEAD OF MIXED-USE, EUROPE

In conversatie cu

Beatrice Dumitrascu

CEO RESIDENTIAL DIVISION, ONE UNITED PROPERTIES

THE NEXT MOVE STAGE

15:30
16:40
70 MINUTE
Where to invest for a Maximum Profitability by 2030
Aceasta sesiune analizeaza si pozitioneaza strategiile recente de investitii in ospitalitatea din Romania pentru a genera profitabilitate pana in 2030, de la investitiile in branduri globale de lux la cererea in crestere pentru destinatii in natura si experiente imersive.
15:30 - 15:45
15 MINUTE
Keynote Presentation: Real Projects - What We’re Developing Next for the 2030 Traveler
Un preview exclusiv al proiectelor viitoare din Romania, care vor contura portofoliul de hoteluri pana in 2030 si vor evidentia noile directii de dezvoltare in industria hoteliera.
SPEAKER

Razvan Puchici

CEO, CUMULUS

15:50 - 16:40
50 MINUTE
Debate
SPEAKERS

Andrei Vacaru

MANAGING DIRECTOR ROMANIA & CEE HEAD OF CAPITAL MARKETS, IO PARTNERS

Vassilis Themelidis

SENIOR REGIONAL DIRECTOR, SOUTH & EAST EUROPE, WYNDHAM HOTELS & RESORTS

Maria Dragulin

DEVELOPMENT DIRECTOR – ENA DEVELOPMENT SOUTH EAST EUROPE, ACCOR PREMIUM, MIDSCALE & ECONOMY BRANDS

Andreea Mihai

BOARD MEMBER, DRACULA LAND

Alin Popa

DIRECTOR GENERAL, NOVUM - FAPACO GROUP

Moderator:

Calin Ile

SENIOR PARTNER, HORWATH HTL ROMANIA

19:00 - 22:30

TOPHOTEL AWARDS CEREMONY

Pe 26 mai, industria se reuneste la JW Marriott din Bucuresti pentru o cina de gala 5 stele si o seara de neuitat. Participarea la Gala Awards necesita inregistrare prealabila. Inscrie-te aici!

Ziua 2: 27 MAI 2026

OPERATE SMART TODAY FOR A PROFITABLE 2030

Operatiunile eficiente si strategiile inteligente pot creste performanta hoteliera si pot sustine profitabilitatea afacerilor pana in 2030.

08:00 - 09:30 - ENERGIZE & RECONNECT: BREAKFAST & COFFEE

TREND STAGE

09:30
11:00
90 MINUTE
Performance as the Growth Engine: Meeting the Expectations of the 2030 Guest
09:30 - 09:55
25 MINUTE
Keynote Presentation: How Hotels Will Be Perceived, Sold and Chosen in Tomorrow's Digital Marketplace. New Rules of Distribution & Demand

Marina Begletsova

AREA MANAGER, BOOKING.COM

10:00 - 10:25
25 MINUTE
Keynote Presentation: Luxury and Guest Satisfaction Through The Lens of Hotel Star Ratings: a Glimpse into the Future of Hospitality
Alaturi de Dr. Dimitris Koutoulas vom vedem cu arata viitorul clasificarilor pe stele ale hotelurilor intr-o lume dominata de AI, tinand cont ca standardele oficiale pot modela sectorul hotelier al unei tari pentru ani de zile. Din perspectiva unui expert in evaluarea hotelurilor, vor fi analizate criteriile esentiale de calitate care influenteaza atat satisfactia oaspetilor, cat si profitabilitatea afacerilor din ospitalitate. Accentul va fi pus pe greselile frecvente de evitat si pe modul in care detaliile potrivite de lux si confort pot maximiza performanta hotelului pana in 2030.

Dr. Dimitris Koutoulas

HOTEL DEVELOPMENT ADVISER AND PROJECT MANAGER, KOUTOULAS CONSULTING

10:30 - 10:55
25 MINUTE
Keynote Presentation: AI vs Algorithms
Nu rata aceasta prezentare care demonteaza hype-ul AI in revenue management si arata ce e cu adevarat inteligenta artificiala versus sisteme bazate pe reguli. Vei afla daca RMS poate depasi deciziile umane, cum succesul se masoara dincolo de RevPAR si de ce, chiar si cu automatizare, profitul ramane dependent de echilibrul dintre date si judecata umana.

Andre Kaufmann

HEAD OF GLOBAL PARTNERSHIPS, ROOMPRICEGENIE

Moderator:

Sevda Cadir

Head of Feasibility & Valuation | Hospitality Advisory, Win Advisors

11:00 - 11:30 - PAUZA DE CAFEA

AI STAGE

11:30
12:00
30 MINUTE
AI Is Rewriting How Hotels Operate, Compete and Profit by 2030
O noua era incepe pentru industria ospitalitatii - una in care viteza in distributie si operare va accelera fiecare proces. Pana in 2030, hotelurile de succes vor fi cele care se misca rapid, iau decizii in timp real si folosesc AI pentru a tine pasul cu o industrie care nu mai asteapta. Aceasta sesiune este despre cum AI schimba regulile in industria hoteliera, ce fac deja hotelurile de top, ce trebuie sa faci chiar acum pentru a nu ramane in urma.

Laura Calin

SENIOR VICE PRESIDENT, CONSUMER INDUSTRIES (HOSPITALITY, RETAIL, RESTAURANTS), ORACLE (USA) (USA)

In conversatie cu

Bogdan Stanciu

DIRECTOR GENERAL, BIT SOFT

LUXURY STAGE

12:00
13:00
50 MINUTE
Understanding Luxury in Hospitality Today
Luxul in ospitalitate trebuie redefinit pentru a ramane relevant pana in 2030; trecand de la simboluri vizibile ale bogatiei la o rafinare subtila care creeaza un echilibru intre confort si bunastare, tehnologie si interactiune umana, avere si valoare.
12:00 - 12:15
15 MINUTE
Keynote Presentation: Luxury in Hospitality Today - From Opulence to the 2030 Traveler

Ettore Cavallino

VP DEVELOPMENT LUXURY SOUTHERN & EASTERN EUROPE - ACCOR

12:15 - 13:00
45 MINUTE
Debate
Vorbitori

Alexis Feuillat

SENIOR DIRECTOR, BUSINESS DEVELOPMENT, BLACK SEA, CAUCASUS & CIS, BANYAN GROUP

Adina Calfa

CHIEF EXECUTIVE OFFICER, ISSA ESTATE GROUP

Maria Gagiu

GLOBAL MANAGING DIRECTOR & CONSULTANT WELLNESS SPA LONGEVITY, GUIDEPOINT

Florin Suciu

SALES EXECUTIVE, TECHNOGYM ROMANIA

Moderator:

Georgios Bakopanos

CONCEPTUAL ARCHITECT & CO-FOUNDER, THE SOLAS PROJECT

13:00 - 14:00 - PAUZA DE PRANZ

PROFIT STAGE

14:00
14:50
50 MINUTE
The Profit: Renovation and Upgrades that makes money, not just looks good
O sesiune care se va concentra pe gasirea echilibrului potrivit intre investitii, imbunatatiri de design si mentinerea valorii pe termen lung atat pentru oaspeti, cat si pentru afacere.
Vorbitori

Eric Drach

CEO, HAGAG DEVELOPMENT EUROPE

Alina Vladulescu

CO-FOUNDER, WIN ADVISORS, PRE-OPENING OPERATIONS AND HOTEL MANAGEMENT SPECIALIST

Alina Toie

FOUNDER & MANAGING PARTNER, SPARK HOSPITALITY

Moderator:

Irina Semaca

GENERAL MANAGER, HILTON GARDEN INN BUCHAREST OLD TOWN

AI-READY STAGE

14:50
15:30
40 MINUTE
Hotel booking under Pressure: Between Algorithm & Human Touch
Ospitalitatea este despre oameni. AI promite eficienta — date mai rapide, preturi dinamice care reactioneaza in timp real, optimizarea housekeeping-ului si mentenanta predictiva care rezolva problemele inainte sa apara. Dar intrebarea este: cum folosesti toate acestea astazi pentru a optimiza operatiunile din hotel si a face posibil azi ceea ce ieri era imposibil?
Vorbitori

Svetoslav Georgiev

CEO, HOTELONE

Cristian Brinza

ENTREPRENEUR IN HOSPITALITY, TECH AND CONSTRUCTION & FOUNDER, MOON RESORTS

Moderator:

Alex Calcan

OWNER, HOTEL PESTERA - WELLNESS & SPA

15:30 - Drinks & Culinary Celebration

In final, dupa doua zile, vom sarbatori impreuna, ciocnind un pahar pentru a celebra parteneriatele de lunga durata si pentru a stabili noi conexiuni prin networking.

PARTENERI

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