With a genuine passion for hospitality, Catalina has always put all her efforts into her projects, thus creating long-term and valuable relations. As a customer-centric and solution-oriented professional, she always looks to deliver her promise, for which she has gained the trust and respect of all stakeholders she has interacted with. Catalina started her career 15 years ago in what is today Edenred – the leader in prepaid vouchers and the inventor of Ticket Restaurant – where during 7 years she gained diverse expertise from sales, marketing, corporate affairs, internal communication, and event organization. In 2016, she joined the hospitality division in Accor Group, where she contributed to numerous strategic investment projects and asset light agreements while overseeing several markets in Eastern Europe, focusing in the last years on Romania, Bulgaria, Republic of Moldavia, and Czech Republic. At the same time, for almost 2 years, she was acting as an Advisor part of a group committee inside the organization, shadowing the Board of Directors with different projects. In the last 8 years of hotel development, Catalina negotiated and signed more than 50 asset light agreements(franchise and management) adding on the market investments of more than 300 mil euros. Her aim with WIN ADVISORS is to share her experience with all the interested parties to invest in the Romanian hospitality, assisting hoteliers to optimize their hotel business and development strategy. In a nutshell, pinning Romania on the map of international markets, as a highly professional hotel environment, increasing the appetite of both international investors but also assisting in raising awareness among local authorities to support private efforts in a country with enormous touristic potential like in Romania.