Lyudmyla Honcharova is a Sourcing Initiatives Lead in HBX Group. She is coordinating teams responsible for commercial relationship with accommodation suppliers within North and Central Europe. She has 15 years of experience, Master Degree in tourism and is a graduate of EHL Swiss School of Tourism and Hospitality. Lyudmyla joined Hotelbeds in 2012. 2023 was marked to be the beginning of HBX Group – group brand that brings together Hotelbeds, Bedsonline, Roiback and Travelstack under a unified umbrella. HBX Group is the leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel.