To prosper in today's dynamic hotel market, a strategic combination of efficiency and innovation is essential. This requires understanding efficient operations, adapting to global technological shifts, and implementing strategic operational strategies that build long-term investment success.

Does the operational flow start when guests arrive, or does it begin with the very first step—feasibility? This panel will discuss how the customer journey should be considered at the development stage, influencing architectural decisions and investment strategies before any money is spent.

This session will discuss the pros and cons of outsourcing versus keeping hotel operations in-house by examining costs, potential revenue gains, and the impact on profit margins, considering factors like brand positioning, long-term growth, and market adaptability.

Traditional management models are evolving. this shift reflects a strategic move towards specialised expertise and flexible operational structures, aligning with the need for agile responses in a dynamic market.

Developing a successful property requires a clear strategy that aligns with market demand, operational efficiency, and guest expectations. But how can hotels maximise their profitability potential in today's world of standardisation?

Helmut will focus on the role of storytelling in hospitality, illustrating how narrative, sensory design, and cultural context contribute to differentiation, guest engagement, and value creation.