Alexu Toader is an entrepreneur and brand consultant specializing in integrating cultural heritage into contemporary premium hospitality experiences. He is the co-founder of Viscri 32 – White Barn & Blue House and Slow Food Transylvanian Heritage, where he has redefined how the authentic values of Transylvania can be translated into successful tourism concepts. Currently, as Chief Strategy Manager at Swissotel Poiana Brasov – the world’s first 5-star hotel inspired by the architectural heritage of Transylvanian villages – Alexu develops strategies that bring local excellence to the international stage. He also serves as Marketing Manager at SentryOT Cybersecurity and, more recently, as Strategy & Communication Director of the Mihai Eminescu Trust, furthering his mission to harness local creativity in sustainable and innovative projects. His professional journey reflects a consistent commitment to responsible innovation, experience-driven branding, and impactful leadership in the hospitality industry.