With over 20 years of leadership experience in various industries and hospitality, both in local and international markets, Alina’s expertise encompasses every aspect of tourism and hospitality, from destination management to hotel operations and commercial services. Her diverse background, combined with profound insights into market dynamics and a passion for innovation and emerging trends, positions her as a knowledgeable and forward-thinking partner within the hospitality and tourism sectors. Before founding Spark Hospitality, Alina served as General Manager for the Oradea Destination Management Organization (Visit Oradea) and held roles as Commercial Manager and Director of Sales at hotels within the Hilton and Ramada chains. Spark Hospitality is a company that provides consulting and management services for the hospitality industry, specializing in comprehensive commercial services including sales, marketing, online distribution, pricing strategies and revenue management for hotels of all sizes, with the goal of optimizing business performance. The mission of the company is to be the trusted partner in the hospitality industry, offering deep market knowledge with focused commercial expertise, tailored solutions, and best practices that deliver top returns to its owners on a consistent basis, while ensuring excellent service.