Lucian Boronea, the CEO of Accent Travel & Events (ATE), has been a driving force in Romania’s travel and events industry for over 25 years. His strategic vision and tireless dedication have transformed ATE into a powerhouse, serving both corporate clients and leisure travelers. Today, that vision has blossomed into a thriving enterprise, the company caters both to corporate clients, offering comprehensive business travel solutions, and also curating unforgettable leisure experiences within Romania and in top destinations around the world. Over the years, under his leadership, ATE has forged strategic partnerships with global giants like Egencia – American Express GBT in 2009 and HotelBeds in 2022. These alliances amplify ATE’s reach, ensuring that clients benefit from a wealth of options and seamless experiences. In 2023, Lucian’s vision to broaden the company’s horizons led to the inception of Accent DMC, a pioneering business line serving as a comprehensive hotel content aggregator. Currently, it features a curated selection of top hotels from Romania, Serbia, and Georgia. With sustainability, innovation, and client satisfaction as guiding principles, Lucian continues to shape the future of travel and events management. Beyond his contributions to ATE, Lucian holds influential positions in the National Association of Travel Agencies in Romania (ANAT), serving as Vice President and a member of the Board of Directors. Additionally, he leads as the Executive President of the Bucharest Tourism Board, further showcasing his leadership and commitment to the industry.