THE FUTURE OF THE HOSPITALITY INDUSTRY
14-15 May 2025 • JW Marriott Hotel
NEWSLETTER
Conference
MAY 14-15, 2025
The conference has brought together some of the best specialists in the field to offer new ideas, the most realistic trends of the moment and concrete solutions.
TOPHOTEL AWARDS
MAY 14, 2025
TopHotel Awards Gala has come as a recognition of the work and efforts that the Romanian hotel, tourism and hospitality industry is putting in every day.

Speaker

Patrick Mendes

CEO EUROPE & NORTH AFRICA | PREMIUM, MIDSCALE & ECONOMY, ACCOR

Patrick Mendes graduated from INSEAD and holds an MBA in Management and Marketing from IAE Aix-en-Provence, and a Master in Management from the University of Chambery after studying at the “Hospitality Management School” in Bordeaux. After an experience in real estate development, Patrick started working for Edenred (Payment & Loyalty solutions) in 1994 supporting business development and moved from Paris to Lisbon in 2000 to run Edenred Spain and Portugal. In 2005, he joined Accor, to lead an international team as Senior VP Global Sales & Distribution. In 2011, he moved to Latin America – one of the Group’s key markets as COO Luxury and Midscale brands, based in Sao Paulo. In 2015, he became CEO Latin America and a member of the Group’s Executive Committee. In October 2020, he took over a global responsibility as Group Chief Commercial Officer (CCO) in charge of Sales, Marketing, Distribution, Digital, and Loyalty. In January 2023, Patrick joined Accor’s Premium, Midscale & Economy Executive Committee as the division’s CEO Europe & North Africa. French-born and citizen of the world, a father of 3, Patrick has worked in many geographies (Europe, Asia Pacific, USA, Latin America…) and has extensive global experience from the field to top management positions. In all his roles, Patrick strongly contributed to business performance whilst being a strong advocate of CSR and a Diversity Champion.