PROFITABLE GROWTH IN HOTELS
THE ROAD TO 2030
26-27 MAI 2026 • HOTEL JW MARRIOTT
26-27 MAI 2026 • HOTEL JW MARRIOTT

Program

Descopera programul editiei din 2026 si subiectele care vor fi dezbatute la Hotel JW Marriott din Bucuresti, pe 26 si 27 mai.

Ziua 1: 26 MAI 2026

INVEST TODAY TO SECURE YOUR BUSINESS FOR 2030

In prima zi a conferintei, vom explora cum investitiile strategice de astazi pot securiza si sustine dezvoltarea afacerilor hoteliere pana in 2030, oferind directii clare pentru un viitor stabil si competitiv in industrie.

08:00 – 08:45 - INREGISTRAREA PARTICIPANTILOR
09:00 - 10:30 - SESIUNEA 1
TREND STAGE
Rewriting the Investment Map: Hospitality in 2030 and the Strategies Needed Today

Dragos Anastasiu

PRESIDENT, EUROLINES ROMANIA

(Host)

Investing in Hotels Today: What Still Works — and What Comes Next

Alexandros Vassilikos

PRESIDENT, HOTREC

In conversatie cu

Simona Constantinescu

PRESIDENT, FIHR & VICE PRESIDENT, CPC

Keynote Presentation: Hotel Performance Trends from Regional to Local Markets

Ryan Bains

ACCOUNT DIRECTOR, STR

What’s Next For Hotel Investments: What’s Changing And Why It Matters Now

Frank Reul

HEAD OF DEVELOPMENT, ACCOR ECO, MIDSCALE & PREMIUM BRANDS

In conversatie cu

Takuya Aoyama

10:30 - 11:00 - PAUZA DE CAFEA
11:00 - 11:50 - SESIUNEA 2
MONEY STAGE
Capital in Motion Across CEE: Where Is Hospitality Investment Heading. How Can Romania Compete?
Discutam despre principalele tendinte de investitii, aflam unde isi indreapta investitorii atentia in prezent, ce piete castiga teren si ce trebuie sa faca sectorul ospitalitatii din Romania pentru a atrage mai mult capital.

Marilena Vuiu

ASSOCIATE DIRECTOR - SENIOR BANKER, REAL ESTATE DEPARTMENT, EBRD

Silvija Lovreta

VICE PRESIDENT DEVELOPMENT CENTRAL AND SOUTH EASTERN EUROPE, MARRIOTT INTERNATIONAL

Mircea Draghici

MANAGING PARTNER, EST HOSPITALITY CONSULTING

Adam Konieczny

Director of Hospitality Asset Management and Investments, ISWM Group

Moderator

Iulia Szabo

SENIOR CONSULTANT, CAPITAL MARKETS CZ | HOTEL SERVICES ROMANIA, CBRE ROMANIA

12:00 - 12:50 - SESIUNEA 3
OWNERS & BRANDS STAGE
The Owner vs The Operator: The Honest Conversation
Participa la o discutie dinamica intre proprietari si operatori de hoteluri, care merge dincolo de obiectivele comune si aduce in prim-plan tensiunile reale ce influenteaza performanta si deciziile de investitii.

Riad Abi Haidar

CEO/PARTNER HOTEL DIVISION, ONE UNITED PROPERTIES

Malgorzata Morek

SENIOR DIRECTOR DEVELOPMENT CENTRAL & EASTERN EUROPE, HILTON

Moderator

Christophe Chamboncel

EXECUTIVE DIRECTOR, NIRO INVESTMENT GROUP

13:00 - 14:00 - PAUZA DE PRANZ
14:00 - 14:50 - SESIUNEA 4
LEASE STAGE
The 3 Rs which will make you to rethink hotel leases: Risk, Rent & Reality
In acest panel aflam cum trebuie sa evolueze structurile de leasing hotelier pe masura ce piata din Romania se maturizeaza, cu accent pe impartirea realista a riscurilor si responsabilitatilor intre proprietari si operatori, intr-un context in care performanta devine tot mai predictibila.

Max Gross 

CDO CENTRAL & EASTERN EUROPE, RADISSON HOTEL GROUP

Virginia Zaharia

LAWYER, ZAHARIA LAW OFFICE

Moderator

Catalina Toma (Rosu)

CO-FOUNDER, WIN ADVISORS, DEVELOPMENT AND INVESTMENT SPECIALIST

15:00 - 15:50 - SESIUNEA 5
GROWING TREND STAGE
Hospitality Without Hotels: Setting the Right Foundations
Nu rata un panel orientat spre viitor care exploreaza evolutia rapida a ospitalitatii dincolo de modelele hoteliere traditionale, prin dezvoltarea segmentelor precum "Branded Residences" si "Extended Stay".

Begüm Kaya Kutlu

SENIOR DIRECTOR, ACCOR ONE LIVING, HEAD OF MIXED-USE, EUROPE

Beatrice Dumitrascu

CEO RESIDENTIAL DIVISION, ONE UNITED PROPERTIES

Razvan Puchici

CEO, CUMULUS

Vassilis Themelidis

SENIOR REGIONAL DIRECTOR, SOUTH & EAST EUROPE, WYNDHAM HOTELS & RESORTS

Alin Popa

DIRECTOR GENERAL, NOVUM - FAPACO GROUP

16:00 - 16:50 - SESIUNEA 6
THE NEXT MOVE STAGE
Where to invest for a Maximum Profitability by 2030
Aceasta sesiune analizeaza si pozitioneaza strategiile recente de investitii in ospitalitatea din Romania pentru a genera profitabilitate pana in 2030, de la investitiile in branduri globale de lux la cererea in crestere pentru destinatii in natura si experiente imersive.

Adina Calfa

CHIEF EXECUTIVE OFFICER, ISSA ESTATE GROUP

Andrei Vacaru

MANAGING DIRECTOR ROMANIA & CEE HEAD OF CAPITAL MARKETS, IO PARTNERS

Tobias Reinecke

HEAD OF INVESTMENT & DEVELOPMENT EMEA, CHOICE HOTELS INTERNATIONAL

Maria Dragulin

DEVELOPMENT DIRECTOR – ENA DEVELOPMENT SOUTH EAST EUROPE, ACCOR PREMIUM, MIDSCALE & ECONOMY BRANDS

Moderator

Calin Ile

SENIOR PARTNER, HORWATH HTL ROMANIA

19:00 - 22:30

TOPHOTEL AWARDS CEREMONY

Pe 26 mai, industria se reuneste la JW Marriott din Bucuresti pentru o cina de gala 5 stele si o seara de neuitat. Participarea la Gala Awards necesita inregistrare prealabila. Inscrie-te aici!

Ziua 2: 27 MAI 2026

OPERATE SMART TODAY FOR A PROFITABLE 2030

Operatiunile eficiente si strategiile inteligente pot creste performanta hoteliera si pot sustine profitabilitatea afacerilor pana in 2030.

08:00 - 09:30 - ENERGIZE & RECONNECT: BREAKFAST & COFFEE
09:30 - 11:00 - SESIUNEA 1
TREND STAGE
Performance as the Growth Engine: Meeting the Expectations of the 2030 Guest
How Hotels Will Be Perceived, Sold and Chosen in Tomorrow's Digital Marketplace. New Rules of Distribution & Demand

Marina Begletsova

AREA MANAGER, BOOKING.COM

Luxury and Guest Satisfaction Through The Lens of Hotel Star Ratings: a Glimpse into the Future of Hospitality
Alaturi de Dr. Dimitris Koutoulas vom vedem cu arata viitorul clasificarilor pe stele ale hotelurilor intr-o lume dominata de AI, tinand cont ca standardele oficiale pot modela sectorul hotelier al unei tari pentru ani de zile. Din perspectiva unui expert in evaluarea hotelurilor, vor fi analizate criteriile esentiale de calitate care influenteaza atat satisfactia oaspetilor, cat si profitabilitatea afacerilor din ospitalitate. Accentul va fi pus pe greselile frecvente de evitat si pe modul in care detaliile potrivite de lux si confort pot maximiza performanta hotelului pana in 2030.

Dr. Dimitris Koutoulas

HOTEL DEVELOPMENT ADVISER AND PROJECT MANAGER, KOUTOULAS CONSULTING

AI vs Algorithms
Nu rata aceasta prezentare care demonteaza hype-ul AI in revenue management si arata ce e cu adevarat inteligenta artificiala versus sisteme bazate pe reguli. Vei afla daca RMS poate depasi deciziile umane, cum succesul se masoara dincolo de RevPAR si de ce, chiar si cu automatizare, profitul ramane dependent de echilibrul dintre date si judecata umana.

Andre Kaufmann

HEAD OF GLOBAL PARTNERSHIPS, ROOMPRICEGENIE

Moderator

Sevda Cadir

Head of Feasibility & Valuation | Hospitality Advisory, Win Advisors

11:00 - 11:30 - PAUZA DE CAFEA
11:30 - 12:20 - SESIUNEA 2
AI STAGE
AI Is Rewriting How Hotels Operate, Compete and Profit by 2030

Laura Calin

SENIOR VICE PRESIDENT, CONSUMER INDUSTRIES, ORACLE

Moderator

Bogdan Stanciu

DIRECTOR GENERAL, BIT SOFT

12:20 - 13:10 - SESIUNEA 3
LUXURY STAGE
Understanding Luxury in Hospitality Today
Luxul in ospitalitate trebuie redefinit pentru a ramane relevant pana in 2030; trecand de la simboluri vizibile ale bogatiei la o rafinare subtila care creeaza un echilibru intre confort si bunastare, tehnologie si interactiune umana, avere si valoare.
Luxury in Hospitality Today: From Opulence to the 2030 Traveler

Ettore Cavallino

VP DEVELOPMENT LUXURY SOUTHERN & EASTERN EUROPE - ACCOR

Alexis Feuillat

SENIOR DIRECTOR, BUSINESS DEVELOPMENT, BLACK SEA, CAUCASUS & CIS, BANYAN GROUP

13:10 - 14:00 - PAUZA DE PRANZ
14:00 - 14:50 - SESIUNEA 4
PROFIT STAGE
The Profit: Renovation and Upgrades that makes money, not just looks good
O sesiune care se va concentra pe gasirea echilibrului potrivit intre investitii, imbunatatiri de design si mentinerea valorii pe termen lung atat pentru oaspeti, cat si pentru afacere.

Eric Drach

CEO, HAGAG DEVELOPMENT EUROPE

Alina Vladulescu

CO-FOUNDER, WIN ADVISORS, PRE-OPENING OPERATIONS AND HOTEL MANAGEMENT SPECIALIST

Moderator

Irina Semaca

GENERAL MANAGER, HILTON GARDEN INN BUCHAREST OLD TOWN

14:50 - 15:30 - SESIUNEA 5
MARKET IN MOTION STAGE
Hotel booking under Pressure: Between Algorithm & Human Touch
Hospitality has always been about people. AI promises efficiency — faster data, near-instant reactions. But what do you do when occupancy drops suddenly due to factors beyond your control?

Svetoslav Georgiev

CEO, HOTELONE

Georgios Bakopanos

CONCEPTUAL ARCHITECT & CO-FOUNDER, THE SOLAS PROJECT

Moderator
16:30 - DRINKS & CULINARY CELEBRATION

In final, dupa doua zile, vom sarbatori impreuna, ciocnind un pahar pentru a celebra parteneriatele de lunga durata si pentru a stabili noi conexiuni prin networking.

PARTENERI

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