With over 15 years of experience in marketing and communications, Andreea Dumitru has built her career around strategic brand development and integrated communication campaigns in the real estate industry. As Group Chief Marketing Officer at Hagag Development Europe, she leads the company’s marketing and communication strategy across all business segments, with a focus on strengthening brand visibility, supporting sales performance, and consolidating the market positioning of both the expanding property portfolio and the newly launched Hagag Energy. Throughout her career, she has developed extensive expertise across multiple real estate asset classes, gaining a strong understanding of market dynamics, consumer behaviour, and emerging trends in the residential, office, mixed-use, and hospitality sectors. Her expertise lies in transforming market intelligence into clear positioning strategies and high-impact integrated campaigns, while bringing a pragmatic perspective on how strategic communication can generate tangible value in a highly competitive market.