Georgios Bakopanos spent four decades inside the engine room of hospitality, wellness, and service-driven businesses across Canada, Greece, and Romania. He has been a frontline operator, a senior executive, and everything in between. That full-ladder experience is what shaped his central conviction. Most businesses are not failing at strategy; they are failing at care. As Co-Founder of the SOLAS project and author of – Are We Good Customers? Hypocrisy, Ego, and Why We Reward Bad Behavior in the Marketplace, Georgios works at the intersection of trust, human behavior, and business performance. His frameworks challenge organizations to move beyond transaction-driven thinking and build the kind of relational infrastructure that generates loyalty, retention, and real revenue. He believes the guest experience is not a department, it is a doctrine.