With over 15 years of corporate experience in Eastern Europe, Catalina Toma has built a strong reputation as a specialist in hotel development and investment analysis. During her corporate tenure, she negotiated and executed more than 50 affiliation and operating agreements. After transitioning into entrepreneurship, she expanded her landscape with 10 additional strategic agreements covering lease, management, franchise, Memorandum of Understanding, and Joint Venture structures, further strengthening her deep understanding of diverse hotel ownership and operational models. At Win Advisors, her focus is to help owners create, optimize, or reposition their hotel investments, offering full‑journey support together with a multidisciplinary team of experts.