Begüm is Head of Mixed-Use, Europe at Accor, where she leads the development of Branded Residences across Europe. She brings 18 years of professional experience in real estate development, with expertise spanning strategy, concept development, and the delivery of complex mixed-use projects. Prior to Accor, Begüm spent 7.5 years at Marriott International, where she led development growth in Turkey across luxury, premium and select-service brands, successfully securing more than 60 long-term management and franchise agreements with her team. Earlier in her career, she worked in hospitality consultancy at JLL Hotels and Servotel, and also served as Development Manager for The Peninsula Istanbul. Begüm is an engineer by background.