Beatrice Dumitrascu is one of the leading voices in Romania’s residential real estate market, with over two decades of experience in sales, marketing, and strategic development. As CEO of the Residential Division at One United Properties, she oversees one of the largest premium residential portfolios in the country and plays a defining role in shaping modern urban living in Romania. A long-standing member of the company’s leadership team, she has been instrumental in its growth and transformation, contributing not only to strong sales performance but also to the evolution of residential developments into integrated, community-driven projects. Her role extends beyond sales, covering product positioning, customer experience, and aligning development strategies with real market demand. With a professional foundation in marketing and PR, supported by academic studies in journalism, Beatrice brings a strong communication-driven approach to real estate. She combines strategic thinking, negotiation, and leadership to build high-performing teams and deliver consistent results in a dynamic market. She is recognized for her ability to anticipate trends, structure complex sales strategies, and contribute to the industry’s evolution through a more integrated, client-focused approach.