PROFITABLE GROWTH IN HOTELS
THE ROAD TO 2030
26-27 MAI 2026 • HOTEL JW MARRIOTT
26-27 MAI 2026 • HOTEL JW MARRIOTT

Alla Shamova

Alla Shamova is the Director of Business Development at ISWM Group, specialising in hospitality and mixed-use real estate investments across Central & Eastern Europe and selected global markets. She leads sourcing, underwriting, and transaction execution, driving value-add and opportunistic strategies. Alla’s experience spans acquisitions, conversions, redevelopments, and operational turnarounds across Poland, Ukraine, the Czech Republic, Lithuania, Cyprus, Israel, and Argentina. She has managed complex cross-border deal structures and partnerships with major hotel brands. Based in Cyprus, she oversees ISWM’s expansion and investment pipeline across multiple jurisdictions.